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Sony overtakes Canon and Nikon to dominate the full-frame digicam market in Japan: Digital Images Overview

Sony has overtaken Canon and Nikon to say the highest slot for full-frame digicam market share in Japan, based on BCN Rating. Sony confirmed development within the total full-frame, APS-C and fixed-lens digital digicam classes from November 2018 to October 2019, as effectively.

Finally, Sony noticed its complete full-frame digicam market share in Japan enhance from 31.6% to 38%, whereas Canon was bumped all the way down to second place at 36% market share in comparison with final 12 months’s 37.8%. Nikon got here in at 24% of the full-frame market, a lower from final 12 months’s 29.1%.

Because the determine under exhibits, Sony dominated each unit gross sales (darkish blue) and complete worth gross sales (mild blue) throughout all three digicam classes. Canon and Nikon have been down throughout the board except a slight 6.6% full-frame unit gross sales enhance from Canon over the previous 12 months.

Nikon noticed probably the most extreme decreases in unit and worth gross sales throughout the board, experiencing greater than a 30% drop in worth gross sales within the APS-C market, amongst different issues. Compared, Sony skilled a greater than 44% enhance in worth gross sales in the identical class over the previous 12 months.

BCN notes full-frame mirrorless and DSLR gross sales comprise of simply 10% of the general digicam market, which is basically dominated by APS-C mirrorless and DSLR cameras.

The corporate additionally notes that Canon and Nikon’s gradual transfer into the full-frame mirrorless market has given Sony a headstart; solely time will inform whether or not the corporate manages to carry its lead as competitors heats up.

In 2018, Sony acknowledged intentions of changing into the ‘high model within the total digicam market,’ a objective it has made appreciable progress in attaining. As DPReview reported in Could, Sony took the #2 spot from Nikon within the interchangeable lens digicam market final 12 months with 23% of the market share (primarily based on income).

Sony mentioned on the time that it had claimed 24% of the general international nonetheless digicam market in its fiscal 12 months 2018, a rise of 4% in comparison with its international market share in 2017. In the meantime, Nikon’s struggles have been mirrored in its most up-to-date quarterly monetary report; the corporate revised down its Imaging Merchandise income outlook for the fiscal 12 months ending in March 2020 resulting from shrinking gross sales.

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