In a press launch on its web site, Photokina has confirmed that Nikon, Leica and Olympus have all opted out of consideration the 2020 commerce present.
The press launch, titled ‘Photokina 2020: An Business in Transformation, a Decisive Probability for the Future,‘ buries the lede by first elaborating on the present state of the digital camera market and following it up with the importance of a commerce present resembling Photokina. The press launch begins out saying:
‘The imaging trade is at the moment present process huge adjustments, which additionally have an effect on Photokina because the trade’s main commerce truthful – and this in a dimension by no means seen earlier than. Whereas on the one hand the basic digital camera market reviews strongly declining gross sales and turnover figures, the enjoyment of pictures continues to develop – with a constructive impact on the demand for photos.’
Gerald Böse, President and Chief Govt Officer of Koelnmesse GmbH, goes on to say that Photokina ‘represents a novel alternative’ and notes that ‘[Photokina is] counting on the foremost gamers of the trade to make the best potential use of this chance.’
It’s not till two paragraphs later the press launch confirms three ‘main gamers’ received’t be attending the commerce present after first expressing gratitude to a number of different producers for attending:
‘”We sit up for robust demand and functions from each the brand new and the basic segments of firms like Canon, CEWE, GoPro, Sony, Panasonic, Kodak Alaris, Sigma, Tamron, Carl Zeiss, Hasselblad, Hahnemühle, Arri, Rode Mikrophones, DJI and Insta360,” says Christoph Werner, Vice President of Koelnmesse. These are contrasted by cancellations, together with from Leica, Nikon and Olympus.’
The press launch goes on to say these cancellations change nothing for Photokina 2020 and ensures that the present will go on, however dropping three main producers in a single yr isn’t an excellent signal. We noticed this occur with PMA years in the past and as soon as a couple of left the expo, the remaining shortly adopted.