Final week Apple confirmed off the slow-mo video capabilities of the front-facing digicam on its new iPhone 11 fashions by means of using ‘Slofies,’ a portmanteau for the phrases slow-mo and selfies.
On the time, the idea was introduced as a humorous tackle selfies — which itself is a shortened model of of the phrase self-portrait — however not far more. Seems, that may not be the case, as Apple has utilized for a U.S. trademark for ‘Slofie,’ which might give them the flexibility to restrict how the phrase is used.
|The ‘drawing’ used within the trademark submitting to point out the phrase making an attempt to be trademarked.|
All of Apple’s iPhone 11 fashions function a front-facing digicam that may file as much as 120 frames per second (fps). As detailed in its demonstration video, the consequence, when slowed down, is a humorous slow-motion clip that places a — typically literal — spin on selfies.
In response to the submitting, Apple hopes to trademark selfies because the phrase pertains to ‘downloadable pc software program to be used in capturing and recording video.’ Apple says the intent of the submitting is to make sure it ‘has a bona fide intention, and is entitled, to make use of the mark in commerce on or in reference to the recognized items/companies.’
As identified by The Verge, this probably ‘means this trademark appears to be extra about stopping different corporations from making slofie-branded digicam apps than it’s about limiting widespread utilization of this completely made-up phrase.’
In response to the submitting, Apple paid $400 for submitting the trademark software.